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A decade of building iconic brands across East Africa. Strategy, story, and relentless execution at every level.

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Simon Peter Oluoch

Simon
Oluoch

Brand Architect

LinkedIn Email +254 700 000 000
Nairobi, Kenya
0
Years Experience
0
African Markets
$0
Revenue Influenced
0
Campaigns Delivered
Brand Strategy· Marketing Leadership· Nairobi· Zambia· East Africa· Consumer Insight· Growth Marketing· Integrated Campaigns· Brand Strategy· Marketing Leadership· Nairobi· Zambia· East Africa· Consumer Insight· Growth Marketing· Integrated Campaigns·
OLUOCH
“

Great brands are not built on product features alone. They are built on the emotional territories people defend at 2 in the morning.

Simon Peter Oluoch  ·  Brand Philosophy

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The Full
Picture.

01
About Me

A career built through five leading Kenyan and regional companies, three countries, and one relentless pursuit of brand excellence.

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02
Academics

BCom from the University of Nairobi. MSc Strategic Marketing from Strathmore Business School. A foundation as rigorous as the career it enabled.

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→
03
Let’s Talk

Whether you are building a brand, scaling a business, or looking for a senior marketing leader who can think and execute at the same time.

Get in Touch
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Right Now

What I’m
Working On.

Simon Peter Oluoch
2026 Active & Building
Full Time
Brand Transformation at NairobiEdge Holdings

Leading a full repositioning of the NairobiEdge brand portfolio across residential, commercial, and hospitality verticals. Team of 14 across design, digital, and communications.

Advisory
Advising Early Stage Brands

Selectively advising two founder-led consumer startups on go-to-market strategy, messaging architecture, and channel mix for East African audiences.

Ongoing
Writing: The African Brand Builder

A practical guide to building category-leading brands in emerging markets — drawing from over a decade of hands-on experience across consumer goods, media, financial services, and real estate.

Volunteer
Mentorship via Strathmore Alumni Network

Mentoring a cohort of marketing graduates on building personal brands, navigating corporate environments, and positioning for senior roles early in their careers.

Simon Peter Oluoch· Brand Architect· Marketing Leadership· Nairobi, Kenya· NairobiEdge Holdings· Simon Peter Oluoch· Brand Architect· Marketing Leadership· Nairobi, Kenya· NairobiEdge Holdings·
About Simon

Built for
big
stages.

Simon Peter Oluoch is a Nairobi-born marketing professional with over a decade of experience building brand equity across Kenya, Zambia, and the broader East and Central African region. He entered the industry as an intern and rose steadily to marketing leadership roles at five of the region’s most notable organisations.

Simon Peter Oluoch portrait
12+ Years of impact
Career Journey

Five
Companies.
One Direction.

2023Present
NairobiEdge Holdings
Head of Brand & Marketing

Leads a cross-functional marketing team of 14 across brand, digital, and communications for one of Nairobi's fastest-growing real estate and lifestyle groups. Oversees full brand architecture for three sub-brands, investor communications strategy, and consumer-facing campaigns generating over KSH 2.4B in pipeline annually.

Real Estate Brand Architecture Team Leadership Integrated Campaigns
20202023
Copperbelt Consumer Group
Regional Marketing Lead — Zambia

Relocated to Lusaka to lead market entry and brand development for FMCG categories across Zambia and surrounding markets. Built the brand from negligible awareness to top-3 recall in Lusaka within 18 months. Negotiated key retail and distribution partnerships with regional chains.

FMCG Market Entry Zambia Distribution Strategy
20162018
Savanna Media & Digital
Marketing Manager

Managed brand strategy and client-side campaigns for one of Nairobi's leading media and digital agencies. Oversaw KSH 380M in annual campaign spend across FMCG, telco, and financial services clients. Introduced programmatic planning frameworks that improved audience efficiency by 42%.

Media Digital Strategy Client Management Performance Marketing
20142016
Kilimani Capital Group
Marketing Executive

Joined the financial services firm's marketing function fresh from university and quickly took ownership of ATL campaign management, product launch execution, and brand identity consistency across customer touchpoints.

Financial Services ATL Campaigns Product Launch
2013Internship
Serengeti Brands Ltd
Marketing Intern

First professional exposure to brand management and consumer marketing. Supported the marketing team on promotional campaigns for household consumer goods across Nairobi and Mombasa. Identified a distribution gap in the Coast region that was actioned by the senior team and contributed to a 9% volume increase in that region.

Consumer Goods Field Marketing Promotions
Core Expertise

What I
Bring.

Brand Strategy

Architecting brand identities and positioning platforms that resonate across diverse African markets and drive measurable commercial outcomes over the long term.

Digital Marketing

Scaling digital revenue channels, performance marketing, and programmatic planning frameworks that improve audience efficiency and return on spend.

Market Entry

Proven track record launching brands into new African territories. Understanding what it takes to win from day one — from Zambia to the Coast corridor and beyond.

Team Leadership

Building and developing high-performing marketing teams across multiple countries and cultural contexts. Creating conditions where creative professionals do their best work.

Consumer Insight

Translating research, data, and cultural signals into sharp human understanding. The kind that uncovers opportunities no brief would have thought to ask for.

Stakeholder Management

Presenting with conviction to boards, investors, and regional leadership. Building the internal coalitions that allow good brand work to actually get made.

Beyond the Boardroom

The
Person.

Avid Reader

Strategy, behavioural economics, and African history. Always a book open, always a new frame being built.

Keynote Speaker

Marketing conferences and leadership summits across East and Southern Africa. Candid, practical, and always market-grounded.

Mentor

Coaching the next generation of African marketers through the Strathmore Alumni Network.

Languages

English, Swahili, Luo, and conversational French. Communication without barriers across the continent.

Simon Peter Oluoch· Brand Architect· Marketing Leadership· Nairobi, Kenya· NairobiEdge Holdings· Simon Peter Oluoch· Brand Architect· Marketing Leadership· Nairobi, Kenya· NairobiEdge Holdings·
ACADEMIA
Education & Credentials

Trained
to lead.

A rigorous academic foundation built at two of Kenya’s most respected institutions, supplemented by continuous professional development and a deep commitment to learning that has never stopped.

Degrees

Academic
Formation.

18
2018 – 2020
Strathmore Business School
MSc Strategic Marketing

A rigorous two-year programme combining advanced consumer behaviour theory, quantitative research methods, and strategic brand management. Dissertation focused on consumer-brand relationships in urban East African markets, examining how brand trust mediates purchase decisions among Nairobi’s emerging middle class.

Distinction Best Dissertation Nominee Alumni Council Representative
10
2010 – 2014
University of Nairobi
BCom, Marketing Major

Four-year undergraduate programme grounding in marketing fundamentals, consumer psychology, distribution and supply chain, and corporate communications. Completed an industry internship at Serengeti Brands Ltd during third year. Active member of the Marketing Students Association and led the national Universities Marketing Challenge team in 2013.

Upper Second Class Honours MSA President, 2013 Dean’s List, 2012
Professional Development

Always
Learning.

Chartered Institute of Marketing
CIM Diploma in Professional Marketing
2017
Google
Google Analytics Certification
2019 – Renewed 2023
HubSpot Academy
Content Marketing & Inbound Strategy
2020
Meta Blueprint
Advanced Social Media Marketing
2021
Wharton Executive Education
Brand Management and Strategy
2022
African Management Institute
African Leadership and Management
2023
Recognition

Notable
Achievements.

23
Marketing Leader of the Year, Nairobi Business Awards

Recognised for transforming the brand performance of NairobiEdge Holdings within the first year of appointment, with a campaign series that won public recognition and drove measurable commercial returns.

22
ZIMA Best Brand Campaign, Zambia

The Copperbelt Consumer Group launch campaign won the top prize at the Zambia Institute of Marketing Awards for Best Consumer Brand Campaign of 2022, an unusual achievement for a brand in only its second year of operation.

20
Strathmore Business School Alumni Award

Recognised as one of the 10 most accomplished graduates of the decade by the Strathmore Business School alumni council, alongside peers across finance, consulting, and entrepreneurship.

18
40 Under 40 in East African Marketing, Adweek Africa

Named among the 40 most influential marketing professionals under 40 in East Africa, a list that spans brand managers, media buyers, agency creatives, and growth marketers across the region.

Voice

Thought
Leadership.

Keynote: “Digital Africa: Marketing at the Frontier”
Africa Marketing Summit  ·  Lusaka, 2023
Published: “Why Kenyan Brands Fail Across Borders”
Business Daily Africa  ·  2022
Podcast Guest: “The African Marketer” — Ep. 47
Building Brands Across Borders  ·  2023
Panelist: “The Future of FMCG Marketing in East Africa”
Marketing Society of Kenya Annual Conference  ·  2021
Simon Peter Oluoch· Brand Architect· Strathmore Business School· University of Nairobi· Marketing Excellence· Simon Peter Oluoch· Brand Architect· Strathmore Business School· University of Nairobi· Marketing Excellence·
SPO
Let’s Connect

Say
hello
to Simon.

Location Nairobi, Kenya
Email s.oluoch@email.com
Phone +254 700 000 000
Available for Advisory roles  |  Speaking engagements  |  Senior marketing leadership opportunities
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Simon Peter Oluoch· Brand Architect· Let’s Talk· Nairobi, Kenya· Simon Peter Oluoch· Brand Architect· Let’s Talk· Nairobi, Kenya·